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SUBMIT AN
EVENT
Format |
Rates | Key Findings
| Submit Listing | Testamonials
THE LINEUP
was created to enhance the lifestyles of its target audience,
and satisfy the demands of a segment that is self described
in some or all aspects as:
"…too old for the club scene, still too active or young
to ‘just sit at home at watch TV', too busy to navigate through
all of the various media to find appealing activities, searching
for more ways to socialize with their peers, currently living
or aspiring to live an affluent lifestyle, and maintaining
a cross cultural perspective and lifestyle with an attraction
to entertainment and events of diverse origin."
| MEDUIM |
Weekly e-magazine and web site |
| CONTENT |
Select
entertainment and lifestyle listings, and 7 editorial
sections |
| COVERAGE |
San
Francisco and East Bay |
| AUDIENCE |
Aspiring,
affluent, educated |
Size |
12,000
adult "opt-in" subscribers |
Age |
25
- 54, avg 38 years |
Ethnicity |
68%
African American, 25% Caucasian, 7% Other |
Gender |
50%
male, 50% female |
Affluent
audience • Opt-in subscriber base •
Multicultural appeal
Selective
& diverse event listings • Quality &
relevant editorial
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Learn more
about THE LINEUP...
FORMAT
- THE LINEUP is a weekly
e-magazine,
featuring lead-in summaries of 7 editorial columns, a photo
gallery, and a listing of Top Pick recommendations on entertainment
and lifestyle events. VIPLINEUP.COM
is the complementary website
to THE LINEUP e-magazine. It provides the full text version
of the editorial columns, as well as an expanded listings database
(primarily San Francisco and East Bay events) covering a 60-90
day period. More...
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LISTING RATES (for event listings only!
Other advertisers, click here...)
KEY FINDINGS -
African Americans are active
online consumers, who respond more
to online offerings and purchase more clothing and
music online than the general online population. (Digital Marketing
Services Survey of 800 Internet users, African American and
Non-African American, May 2003) More...
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| WHAT
OUR SUBSCRIBERS ARE SAYING...
- The Lineup is great! Thanks
for all your hard work.
- Mary Ratcliff, editor of the SF Bay View Newspaper,
San Francisco
- I have enjoyed your updates on things happening in the
bay area. You have great concept and an extremely easy way
to check a variety of venues by date and category.
- Frankie Ross, Vice President - Merrill Lynch
- Michael D's The Lineup" is the best!!!! It's more informative
and more thorough than any of my local sources to know what's
going in the East Bay/San Francisco Bay Area.
- Alona Clifton, Trustee of the Peralta Community College
District, Oakland
- This is a great newsletter, Michael, I haven't seen anything
as comprehensive and exciting in a long while. Thanks for
the invite to participate.
- Mary Brill, General Manager, The Bach Dancing & Dynamite
Society
- This is a great list! No need to be bored in the Bay
Area with a list like this on hand!
- Cheryl BryantBruce, MD, President/Founder, The Gregory
Center
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