VIPLineup is a three year old online media organization serving 15,000 subscribers with weekly e-newsletters (The Lineup e-magazine, The Lineup HIT List). We are the San Francisco Bay Area's only lifestyle and entertainment website and weekly e-magazine targeting urban professionals. Our audience is approximately 68% African American, 25% Caucasian, and 7% Other.
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Our subscribers and readers possess Thrival characteristics; an interest in global economics and politics, with a strong influence on social change. They're competitive, critical thinkers, savvy, and have an outlook that is international and multicultural.
| MEDIUM |
Weekly e-magazine, newsletter and web site |
| CONTENT |
Top Pick entertainment and lifestyle listings, photo gallery |
| COVERAGE |
San Francisco and East Bay |
| AUDIENCE |
Aspiring, affluent, educated |
Size |
15,000 adult "opt-in" subscribers |
Age |
25 - 54, avg 38 years |
Ethnicity |
68% African American, 25% Caucasian, 7% Other |
Gender |
60% female, 40% male |
Affluent audience • Opt-in subscriber base • Multicultural appeal
Selective & diverse event listings • Quality & relevant editorial
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Touching our audience. We selectively sponsor and or organize events as a way of humanizing our brand, staying connected to our audience, and supporting community organizations and local businesses. Armed with the knowledge of the needs, attitudes and behaviors of our audience, we are able to provide advertising, exposure, and revenue opportunities for our clients, while providing attractive and desirable experiences for our readers. Read more about us here>
AREAS OF FOCUS - Lifestyle and Entertainment
- Homepage - local and selected national event listings
- Online - Membership program offering privileges resulting from relationships with Bay Area merchants, performing arts organizations, and restaurants/bars/clubs.
- VIPLineup Events - Speakeasys & NeoSuite
- Annual Sponsored Events (partial)
- SF|Noir Black History Month
- Coalition of 100 Black Women - Madam CJ Walker Luncheon
- Commonwealth Club (select events)
- Wells Fargo Wealth Building Strategy Seminar
- San Francisco Museum of Modern Art (Romare Bearden Exhibit)
- San Francisco Black Film Festival
- Caribbean Escape
- Bay Area African American Lifestyle Survey
ADVERTISER COMMENTS
The best measure of our effectiveness is the response from our advertisers, click here>
WHAT
OUR SUBSCRIBERS ARE SAYING...
I have enjoyed
your updates on things happening in the bay area.
You have great concept and an extremely easy way to
check a variety of venues by date and category.
- Frankie Ross, Vice President - Merrill Lynch
Michael
D's The Lineup" is the best!!!! It's more informative
and more thorough than any of my local sources to
know what's going in the East Bay/San Francisco Bay
Area.
- Alona Clifton, Trustee for the Peralta Community
College District, Oakland
This is
a great newsletter, Michael, I haven't seen anything
as comprehensive and exciting in a long while. Thanks
for the invite to participate.
- Mary Brill, General Manager, The Bach Dancing
& Dynamite Society
This is
a great list! No need to be bored in the Bay Area
with a list like this on hand!
- Cheryl BryantBruce, MD, President/Founder, The
Gregory Center
READ MORE ABOUT VIPLineup: click here> |