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    SINGLES & Doubles...

    by Jerusha

    Singular Sensations for 2004

    The Internet, how to books, extreme makeovers and TV dream dates - what's love got to do with any of this? Probably not much and the New Year promises more of the same. Is there a happy ending? Where are Mr. and Ms. Right? Or should I settle for Mr./Ms. Right Now?  Searching in singleland, some signposts on the horizon…

    Simply Single The next new thing is being single. Tired of being marketed to by what the NYT recently called the “Dating Industrial Complex” more unattached adults are taking a break from binge dating and relaxing into the new normal: being single.  Look for the publication of Quirkyalone by Sasha Cagen to hit stores this year in time for Valentine's Day.

    Tech Tease HurryDate, the company whose motto is dating should be fun and in mass quanities announced a new way to increase the odds of finding Mr./Ms. Right. Its new matchmaking technology called  “SetUpsTM” uses a complex matching algorithm to determine a person's dating "type" based on their preferences from the face-to-face introductions at a HurryDate party and recommends new singles from HurryDate parties they did not attend. Let's hear it for matchmaking mathematics!

    “The Weekend Pill" Cialis, the new competitor to Pfizer's Viagra offers added value over the little blue pill, it can be taken on a full stomach and it works for up to 36 hours. The drug has been nicknamed "the weekend pill" by patients and e-mail spammers for its long acting effects. Can an extended wear virility patch be far behind?

    Discovery of the “Third” Sex 2003 witnessed the coming out of the latest sexual partner the much sought after “Metrosexual.”  Anointed the “ perfect” man", combining the female attributes of shopping and self-care prowess with male earning power, these individuals are highly sought after by big company marketers and female heart hunters.  Be careful the new human hybrid could soon enter the ranks of endangered species in major cities.

    Too Hot to Handle?  Men are seeking a new way to a girl's heart – by mixing it up in the kitchen.  The Food Network and the proliferation of celebrity male chefs are credited with inspiring more men to tie one on (an apron) and get busy.  Thanks to the Naked Chef Jamie Oliver, NY Restaurateur Rocco DiSpirito and Mario Batali it's getting awfully hot in our kitchens!

    Revenge of the Nerds Redux!   They hooked us while we were looking. Yes those "Average Joes" really are hot! Hot, enough for the sequel "Average Joe Hawaii" to be filmed before the first one even aired.  The nice guys may have finished last with pretty girl Melena, but they finished first in the ratings where it counts.  Let's hope the show inspires the rest of us to more realistic expectations in our personal dating dramas.

    Sex & the Real Single Girl Forget the whiny, much-bedded forever-unwedded thirty/forty-something quartet of “Sex & the City.”  After the success of sixty-something Jane Juska's  A Round-heeled Woman where she details her adventures after placing a personal ad for sex, real women's sexual adventures are the new “chick lit.”

    In China, Li Li, a 25 year old  columnist and editor for a Guangzhou magazine was penning her sexual adventures, Ashes of Love , daily publishing the participants' full names online.  Online sex diaries or "Body Writing" on Blog sites may prove to be more than just sex in another city.

    TGFQ (Thank God For Queens) "Queer Eye for the Straight Guy" tuned into our fairy godmother fantasies and are changing frogs into princes one guy at a time. Look for the Fab Five to shake their wands at some undiscovered Cinderellas this season.  They'll help the “DUFF” (remember the “designated ugly fat friend” from Average Joe fame) get the makeover and the guy!

    Diamonds are Forever. They've been a girl's best friend for decades. Now jewelers are encouraging women to buy them for themselves. The “right hand” ring recognizes your independence and your independent pocketbook. Your left hand lives for love. The right lives for the moment.  Raise your right hand!

    Send me your signs of the times!


    Email me at JERUSHA@viplineup.com


    From the Editor (Michael D)...

    Psst: If you' re in the market for some "right hand rings" or other baubles, try Simayof , and bring your VIPLINEUP Privilege card, entitling you to reduced pricing!

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