Even before our opening in December 2005, VIPLineup was a strong and effective media channel for us, providing much needed exposure and press. They continue to be a key advertising source for all museum events, and have contributed significantly to the traffic through our doors.

- Museum of the African Diaspora

 

Associating with VIPLineup has been one of the best decisions our company has made!  VIPLineup has played an essential role in the development and implementation of all of our marketing and promotional campaigns.  VIPLineup's business ethics, capabilities and input has provided us with the insight, exposure and expertise needed to reach our target demographics:  The Bay Area’s professional, mature, diverse, socially aware and ‘chic’ clientele.   From Day One, there has been a significant difference in the quality of our marketing, as well as an increase in the number of event attendees, and for that we owe to VIPLineup.  On the receiving side, we anxiously await the receipt of your newsletters and the HITList!  We use it to stay in tune and aware of all the Bay Area’s finest attractions. We’re thankful to be a customer and a client and are looking forward to many more years of successful marketing campaigns!  Thank you

– J’LaChic Productions, LLC

 

Partnering with Michael D and VIPLineup has been one of the best decisions the Club has made in the last few years.  I have been impressed with his ability to bring huge crowds to hear thought leaders like Tavis Smiley and Spike Lee.  I hope our relationship continues well into the future.

- Nicole Grant, Director of INFORUM, The Commonwealth Club

 

VIPLineup works. In the San Francisco Bay Area Market, VIPLineup shoudl be a key component of any successful event and/or event marketing plan, especially one targeting mid - upper income African Americans. Through this partnership, we gain access to quality patrons with disposable income, and consistently produce well attended events.  Maxwell’s Lounge enjoys a great relationship with Michael D & VIPLineup.

- Mark Douglas, Maxwell's Restaurant and Lounge

"I can't say enough about how beneficial our relationship is with VIPLineup in communicating to its subscriber base.  Using VIPLineup to promote and register participants (re: African American Wealth Building Strategies Seminar), we attracted 300 attendees to this event.  VIPLineup was key to our success in reaching the intended audience for this event."

- Cheryl McDonald, VP, African American Segment Manager,

Wells Fargo

 

"The Lineup gets the word out when it comes to events and the happenings around the Bay Area! We appreciate the support given to the United Negro College Fund, San Francisco Office. Job well done, Keep it up!"

- Marsha R. Lee-Harrison, Assistant Area Development Director, UNCF

"SFMOMA worked with VIPLineup on our jazz brunch series held in conjunction with The Art of Romare Bearden exhibition.  We were very pleased with the number of VIPLineup members who made up a healthy share of our audience, and the Lineup staff was a pleasure to work with."

- Lauren Howard, Marketing Assoc., San Francisco Museum of Modern Art

 

Did you know... Email Offers - A new landmark study from the Direct Marketing Association (DMA) found that email offers, particularly those sent to in-house customer lists, produced the highest overall return-on-investment (ROI) for marketers focusing on soliciting direct orders, generating leads or building store traffic. (October 13, 2003) Online Consumers - African Americans are active online consumers, who respond more to online offerings and purchase more clothing and music online than the general online population. (Digital Marketing Services Survey of 800 Internet users, African American and Non-African American, May 2003) Online Ads - A majority of African Americans read online ads, and 46% find them informative compared to 26% of the general population. More African American Consumer Factoids> AOL Study: African Americans Thrive Online>

 

"While representing a number of professional organizations, I can easily say that VIPLineup.com has been very effective in getting distinguished individuals to attend various events. In addition they have increased the visability of these organizations in the community, along with creating tremendous networking opportunities."

- Cathy Adams, CEO, The CDA Group